When I was a cherubic youngster of 10, a relative bought me a set of Linking Rings. Yes, they came with instructions, but I just couldn't grasp their workings. The instructions were a paragraph long and didn't seem too impressive or helpful. They sat in my basement for years collecting dust. Of course magic dust, from the dust fairies. If only this existed 20 years ago.
Instructional DVDs are a revolutionary learning tool for magicians. It's always nice to see what a routine/effect is supposed to look like, especially for an item like the Linking Rings. After all, any 10-year-old can master the Linking Rings....with 20 years of practice.
The DVD is a logical suggestive sell. It ensures the customer they should easily learn to master their trick. All they have to do is watch and learn! Watching a DVD is like having someone at their home walking them through each step. If they're too confusing they can rewind. If too boring, they can fast forward.
Stripper decks, Svengali decks, Linking Rings, Scotch and Soda, sponge balls, and cups & balls should be sold with some sort of learning tool. No customer should leave the store without one!
Also, FUN Incorporated carries a complete line of booklets. Another stellar add-on sale. More affordable ( and portable ) than an instructional DVD.
Instructional DVDs are a revolutionary learning tool for magicians. It's always nice to see what a routine/effect is supposed to look like, especially for an item like the Linking Rings. After all, any 10-year-old can master the Linking Rings....with 20 years of practice.
The DVD is a logical suggestive sell. It ensures the customer they should easily learn to master their trick. All they have to do is watch and learn! Watching a DVD is like having someone at their home walking them through each step. If they're too confusing they can rewind. If too boring, they can fast forward.
Stripper decks, Svengali decks, Linking Rings, Scotch and Soda, sponge balls, and cups & balls should be sold with some sort of learning tool. No customer should leave the store without one!
Also, FUN Incorporated carries a complete line of booklets. Another stellar add-on sale. More affordable ( and portable ) than an instructional DVD.
No comments:
Post a Comment