Perhaps our most pervasive icon at FUN, this impish character was created to personify all the jokes, pranks, and gags that FUN originally produced. Hocus J. Pocus, affectionately known as Hokey, has been the face of FUN almost since the company's inception.
FUN founder Jules Traub commissioned the character, based off a roly-poly character used by Traub's Party Products company that produced puzzles and games. Thinning the character down, Hocus J. Pocus was born to be the embodiment of FUN encompassing the magic, jokes, and pranks the company produced.
In the post-war period, rackable items and self-service began to take shape in stores across America. Hokey was instrumental in becoming the icon for the company, and really helped to boost the visibility of the company.
Always displaying versatility, Hokey often came dressed for the occasion. He would wear a turban when solving a puzzle, a top hat for performing magic, devil horns when pulling pranks, and of course, fangs for Halloween or a Santa Hat for Christmas. My personal favorite is when Hokey is ready to do business.
Today, Hocus J. Pocus and Chandu combine to make the most recognizable team in the industry. Look for them in a magic shop near you! 
Have a great weekend; we'll be back on Monday.
1 comment:
This was interesting.
I now know Hokey's name.
So when I'm playing a concert
and my body bag is near by.
I can tell people his name.
Its really an eye catcher!
Hmmm, I wonder if there are any
Chandu stickers.
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