Magic Should Fit the Customer

I lead a double life; FUN Incorporated customer service superstar by day, professional magical handsome person by night. I have been performing my magic act for years. I'm a regular at Chicago nightclubs, restaurants, family and corporate events. I even give young aspiring magicians private magic lessons.

Magic lessons are always fun. I usually ask the person (adult or child) what he or she wants to learn. I gather the appropriate information, and make judgments as to what their skill level is.

Of course I want repeat business, so I usually teach magic I know my student can perform. Last night, I gave a private magic lesson to a 9-year-old boy. Apparently he purchased hundreds of dollars worth of magic and can't perform ANY of the tricks.Here are the tricks he purchased:

1. The Raven
2. Pencil through a quarter
3. Floating Dollar Bill
4. Hummer card

5. Appearing cane
6. Loops

A strong selection of magic, to be sure, so I tried my best to teach simple routines with these tricks. I'm sure most would agree these tricks are a little too advanced for the average 9-year-old, but this 9-year-old had a learning disability. His parents told me they purchased the magic from a local magic store. I was disappointed; not in the student or the parents, but in the shop.

After 20 minutes of struggling with the appearing cane (probably the simplest of the 6 tricks), I spoke with his parents in regards to their magic purchases. The tricks were strong, but whoever sold/demonstrated the magic, didn't take into consideration the end user. These tricks require plenty of practice; too much effort for a child with a learning disability. I then taught him several easy impromptu effects he could perform anytime, anywhere. The parents were greatly impressed.

Had I worked at this shop, I would have chosen beginner magic for this 9-year-old boy, effects I knew he could perform, like the ROYAL MAGIC line. Tricks like the Ball Vase, Tree Card Monte, Penetration Frame, Hypnotic Choice, and the Coloring Book would have been perfect for the situation.

I don't think the parents would ever step foot in that magic shop again, which is unfortunate, because it reflects poorly on magic shops in general. The demonstrator may have gotten the sale, but lost any future repeat business. A magic shop clerk's job should be to strengthen an interest in magic, not to frustrate a curious beginner.

FUN facts you probably didn't know

The magic business is fraught with mystery and wonder, so it can be sometimes difficult to get the straight facts. Here's a few FUN trivia facts that I've learned since I started here.

• We own the U.S. patent on the wind-up Talking Teeth. Yes, this classic novelty item, made in America by FUN Inc.
• We also own the rights to the magic Coloring Book. Fun Inc features both full-size and mini coloring books.
• We have over 2,000 items in our warehouse. It took me 2 1/2 months to do inventory!
• Just about every professional trade show magician has had us design custom 3-card montes for their clients. We've done montes for companies like Sherwin-Williams, Dr. Pepper, CourtTV, and Sony, to name a few.
  
• Our factory includes a wood shop, metal shop, and plastic mold injectors, among other things. Talk about a complete one-stop full-service company!
• Back in the day, FUN was the original manufacturer for all of the Cracker Jack toys, stuff that would never pass FDA inspections today.
• FUN Inc. is the exclusive distributor for John Bannon's Fractal Card Magic trilogy, starting with The Royal Scam. The next two parts are coming soon!

My favorite part of working is here is the incredible knowledge base our company has. Each of us on the Blog Team are working professional magicians. We know what product might be best served to fit our customer's needs, because we've been there. Gabe, Tomas, and I are always ready to lend our expertise in answering your queries.